Our Services
A complete range of strategy & work winning services
Discover how Carter Fry can help you win more work with our comprehensive range of business strategy, capability building and strategic bidding services.
From strategy to organisational capability building through to our tendering support services, our expert team is dedicated to transforming your growth and success. ​Explore our services below to learn more about how we can help your business to grow.
STRATEGY
Empowering your business with extensive research & analysis. We generate data driven insights to help you to pinpoint how and where to compete. Guiding you in developing transformational growth strategies. Our strategy services include:
MARKET ANALYSIS
Providing a structured approach to understanding your market through segmentation, competitive landscape analysis, and target market screening.
STRATEGIC PLANNING
Unlocking your team’s strategic mindset to identify, evaluate and implement strategies for sustained competitive advantage and, position your organisation for growth.
TECHNOLOGY STRATEGY
Technology roadmaps to grow and diversify your offer, aligning your business goals with clients' future needs. Providing actionable steps for navigating technology adoption, ensuring you stay ahead of the curve.
CAPABILITY
Enhance your team's skills with our benchmarking, tailored training and coaching programmes. Developing and embedding the capabilities needed to build transformational winning strategies and consistently deliver high-quality campaigns and proposals. Our capability building services include:
BENCHMARKING
Benchmarking capabilities against our best practice model. Assessing your strengths and areas for improvement providing a blueprint for transforming your work winning performance.
TRAINING
Tailored courses that equip your teams with the skills to win more work. Courses cover developing winning strategies, solution selling, capture planning, proposal writing, and effective reviewing. Our training is supported by a work winning toolkit and best practice examples.
TEAM COACHING
We guide you through the challenges of winning high-value contracts whilst enhancing skills, boosting confidence, and improving performance through strategic insights, practical advice, and hands-on support.
SUPPORT
Boost your team with our end-to-end bid support services. Our experts collaborate seamlessly with your in-house team providing specialist resources to help you to develop winning bids, from initial capture planning through to award.
CAPTURE PLANNING
We facilitate workshops to identify customer hot buttons, win themes, and differentiators. Through objective analysis, we create a compelling, cohesive story that aligns your capabilities with customer needs, underpinning the capture plan's winning roadmap.
CAMPAIGN DEVELOPMENT
Creating dynamic campaigns that give your strategy a voice and bring it to life. Through compelling narratives and innovative marketing, we develop targeted, impactful campaigns that effectively communicate and engage clients making your proposals stand out.
PROPOSAL MANAGEMENT
Turning strategy into reality with engaging, high-quality proposals. Facilitating reviews to embed strategy and enhance quality. Acting as client evaluator to ensure client-focus, strategic alignment, and clear value propositions.
BID WRITING
Collaborating with Subject Matter Experts to craft clear, persuasive responses that highlight strengths, demonstrate benefits, and address customer needs. Producing well-structured, customer-focused compelling proposals.
GRAPHICS & VISUALISATION
Providing creative input to develop visually engaging documents that align visual style and tone of voice with bid strategy. Incorporating compelling graphics & design, we help you communicate more effectively and make a lasting impression on clients.
PRESENTATIONS
Supporting you to create clear, compelling, and customer-focused presentations. Refining messaging, highlighting key benefits, and tailoring content to engage your audience. Ensuring your teams effectively communicate your value proposition.
What Industry Leaders Say About Us
Christian's innovative leadership at Invensys was transformative. His work on ERTMS and Modular Signalling was a catalyst for change helping drive growth and transformation in the UK rail signalling market.
Mark Wild
CEO HS2 Ltd